Timothy J. Gilbride



Timothy J. Gilbride is an Associate Professor of Marketing. Professor Gilbride’s research focuses on the application of Bayesian statistical methods to investigate marketing problems, particularly in the areas of consumer choice, modeling heterogeneity, and managerial decision models. In recent papers, he developed a method for combining observed market share and survey based preference data, marketing dynamics, and has developed methods for modeling variable selection and non-compensatory consumer decision processes. His research has appeared in the top journals in Marketing.
Tim has won the James Dincolo teaching award in the Department of Marketing, has been named the Outstanding Professor of the Year in the Traditional MBA program, and has received the Rev. Edmund P. Joyce, C.S.C. Award for Excellence in Undergraduate Teaching from the University of Notre Dame. Tim teaches classes in the undergraduate, MBA, MSBA, and Executive MBA programs in marketing analytics.
Contact Information
Department of Marketing
(574) 631-9987